The Advantages Of Internet Marketing Vs. Traditional Marketing

To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Read more on Internet Marketing

Importance of Internet Marketing Vs. Traditional Marketing

Internet Marketing
Traditional Marketing

Internet Marketing is very economical and fast way to promote product.
Traditional Marketing is very expensive and takes more time to promote product.

Internet Marketing is very useful for promoting product globally [without any additional cost].
It is very expensive and time consuming process for traditional marketing.

In Internet Marketing, you can also work with less employs [you can take more work with less manpower].
In Traditional Marketing, you need more employment with more man power which in terms requires spending more money.

In online business you can sell or buy product 24 X 7, round the year without employing any person.
That is not possible in traditional marketing.

Paying Professional and Experienced Internet Marketing Company is very economical.
Paying renowned Advertising and Marketing Company is very costly.

While comparing both marketing, the outcomes shows that in today’s fast growing world, for fast business growth in most economical way, Internet Marketing or Web Marketing is an ideal way to make successful business locally as well as internationally.

If you want to expand your business and increase your profit and if you have low marketing budget than Internet marketing is the best way to accomplish all your marketing objectives.

Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.

Internet Marketing Company can offer best and effective marketing strategies as per your business needs. They can help in promoting and increase your business very efficiently within your budget. You can definitely get return of your marketing investment in very short period.

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

Modern Marketing Strategies

Modern technology enables new, exciting and highly cost effective marketing strategies. Targeted email marketing and SMS marketing have until now been the preserve of large, wealthy organizations but over the last few years competitive pricing and increased accessibility has meant even small business owners can now join this marketing revolution and take full advantage of this technology through online providers. Such software and portals allow you to create, deliver and track campaigns with the investment of less than a monthly mobile phone bill.

Targeted email marketing is ideal for enhancing the image of your business, increasing the effectiveness of your marketing campaigns and building strong, accurate mailing lists.

Targeted email marketing also enables you, for the first time, to send emails to customers based on their buying habits. Gone are the days of mass messages to all and sundry, you can now deliver messages to those people who are likely to respond to them and you can do this simply and at a fraction of the cost of conventional methods. ROI’s are significantly greater than conventional marketing methods.

Targeted email marketing is ideal for newsletters, new product introductions, sales promotions and listings that change on a regular basis. Organisations such as restaurants, hotels, hospitals, travel agents, venues, event organizers, to name but a few, can all benefit from such technology.

SMS marketing is an ideal partner for targeted email marketing and is ideal when the time frame for contact is much shorter. SMS is perfect in situations where your offers may be time limited to a day or so, examples of which may include; special offers, appointment reminders and school absences.

Whether you are a well established company or newly formed finding highly cost effective ways of expanding your customer database is paramount. Targeted email marketing and SMS marketing are fast becoming the main stay for thousands of organizations the world over for such purposes. At least one in three people check their emails daily and with more and more people owning mobile phones there is an unparalleled opportunity to get your messages to those who are likely to act on them.

Creating and sending targeted emails and SMS’s couldn’t be simpler. Today’s providers take away the need for any technical knowledge, allowing you to concentrate instead on creating messages that you know your customers will respond to.

Tracking and analyzing the outcome of email and SMS marketing campaigns is just as easy. You can see who opened your messages, when and whether any links contained within the message were clicked. This further allows you to see what your customers are interested in and further enhances your list accuracy.

Such systems are also scalable allowing you to send one or a million messages with no extra work. Together with low costs and no contracts targeted email marketing and SMS marketing are set to revolutionize modern day marketing and by reading this article you have already taken the first step in embracing this new and exciting technology.

Revealing The 4 Critical Stages Of Growth In Every Successful Network Marketing Company

This is something that most establish network-marketing companies won’t tell you about…

According to MLM Next Step LTD:

In the early 1960s, franchising was a revolutionary new technology in business and it was also met with resistance. Newspapers and magazines wrote what a scam and rip-off franchising was. Stories of people who lost their life savings to some franchise were everywhere. There was a strong move to make franchising illegal. In fact, franchising actually came within 11 votes of being outlawed by Congress.
Today, this so-called scam is responsible for over 34 percent of all retail sales in North America. Franchises sell nearly 800 billion dollars worth of goods and services today. Every industry goes through an evolution similar to this. Chiropractors were considered quacks in the 1970s, the stock market was considered shady and a form of gambling and the first newspaper in British North America, The Public Occurrence (1690), was suppressed by the governor of Massachusetts. Now, we almost can’t do without these industries.

Formulation:

Creation of company: You must first create your company, along with a catchy name, as well as marketing tools.

Product management: Manage your products, whether they are your own or an affiliate product. Delete the ones that aren’t selling and market the ones that are!

Getting top gun recruiters into the company: You need a team to make your company successful. Getting the best recruiters on your team will bring you much closer to success.

Drafting out a compensation plan: How will you compensate those on your team while still making a profit?

Company is shown to the world: Get the word out about your company through PR. Begin with an eye-catching press release.

Concentration:

Formulation of a robust company –
50% out network marketing companies go out of business in the first year.
80% of remaining network marketing company won’t even get pass the 3rd year.
Those who pass the 2 most important criteria are game for great momentum growth.

Momentum:

1. Hit the masses.
2. Steep Surge of sales figure; imagine that of a tsunami wave.
3. This is where HUGE money was made.
4. Huge numbers of distributors join the company.

Stability:

Finally the network marketing company, which passes the formula, concentration and momentum stage, will reach stability stage.
There will still be growth in the company but not of huge proportions compared to the momentum stage.

Most importantly, what is in it for you? If you were to ever join a network marketing company, make sure you ride on the tsunami wave where it is in its infancy and enjoy the process. As technology is moving at a staggering speed, a company that uses Internet as a recruitment platform will go much further and faster.

Why Internet Marketing Is Better Than Traditional Marketing

Multi-level marketing has been creating quite a stir in the industry for quite some time. Multi-level marketing business opportunities open horizons for individuals to earn through their individual sales as distributors and from that of their downline. To have stated that MLM businesses thrive because of the sales you and your downline manage to produce, it can be noted that having a lot of contacts can help boost your MLM business. These contacts can basically become your direct consumers or become members of your downline organization, which either way will mean nothing but profit on your side. Since MLM businesses need to be carefully maintained in order for it to flourish. As time drags on, even such an extensive network of personal contacts can wear out. It is therefore of great importance that you find of ways to improve your MLM business, such as lead generation and similar skills.

The dawn of the modern era has become the fount through which developments and innovations spring from. These developments and innovations inevitably lead to the alteration of the world we once knew. Even the marketing industry has been transformed with technology.

Individuals are finding ways to enhance their business. Many turn to conventional methods and rely on offline networking and traditional marketing methods that mainly utilize flyers, banners, and placements in print ads. On the other hand, there are marketers that utilize the internet in order to keep pace with the changing times. Through the internet, marketers such as you will be able to reach out to a wide audience without having to pay a lot.

Good relationships between you and your clientele is an important aspect of the business. Maintaining rapport often leads them to patronize your business, much to your advantage. Many are claiming that the internet eliminates the foundation of relationships since personal interaction is absent and people are only able to communicate through e-mails and the like. However, many may adhere to the thought that relationships can still be built online if one possesses good communication skills. Succeeding in maintaining relationships will more likely lead to repeat transactions.

The internet may indeed eliminate the semblance of intimacy that face to face communications can only provide but this should not hinder you from utilizing it as an effective tool. For you to successfully use the internet, you should take a different approach. If e-mails and phone calls are the only means of communication between you and your clientele, then be sure to make such instances constant in order to replicate the sense of relationship achieved through personal communications. The website also plays an important role since it is what the possible clientele and downline first sees. This is what produces the impression that will either decide if people will be interested or not in your business. In order to further develop good relationships, it is of great importance that the website is closely monitored and that you are able to respond the comments and queries of its visitors. If you fail in doing so, then you fail in establishing relationships that may lead to profit.

The internet is truly an effective tool that enables everyone with an internet connection to reach out to the entire world. A person who is able to make use of the internet as a marketing tool has the advantage of being accessible by worldwide for a fraction of the cost. Moreover, there are quite a number of techniques and strategies that can use for your success in the internet marketing industry.

Simply put, online marketing generally involves marketing through the internet. This can be accomplished through the use of websites, blogs, social media networks, and several platforms. One of the many benefits of internet marketing is that it can reach a great extent of audience and is accessible by nearly everyone, what with the spread of internet connections. What is more, there are several effective and easy methods that can be used in the internet marketing scene.

Online marketing fuses together design, sales, advertisement, and customer service. The website provides a lasting first impression with its design and layout. Most are encouraged to purchase products and services from website that have a “professional look.” The website also often becomes the point of sales, through which customers need only to enter their personal information and payment modes. Such sales are becoming more popular because of its ease of use. Advertisement is also easily achieved since many stumble upon websites, intentionally or not. Ads can also be placed at more popular websites for full efficacy.

Online marketing is relatively inexpensive compared to traditional marketing methods. It cuts off the cost of having to print out promotional materials. What is more, it has the benefit of being able to reach out to a wider audience without having to spend much time and effort.

Further, there are quite a number of internet marketing strategies that you can use to boost your business. Search engine optimization basically involves utilizing popular keywords or search queries to bring the website on top of the results page, since such websites are more frequently visited as to those shown in later pages. Search engine optimization can be used for news, video, image, academic, and similar searches that can more or less generate traffic for the website. Social media marketing is also creating some waves in the internet marketing industry. It basically involves messages from the business that can be shared by users. And because social media networks have become some sort of authority, users are more likely to trust the advertisements and messages posted on it. Among the common internet marketing strategies is e-mail marketing wherein the distributor or business owner directly sends e-mail messages to potential clientele. These messages may contain promotions of the products, invitations to join the downline organization, and even solicitation for donations, and many others. Indeed, internet marketing is something that offers more opportunities to earn.

On the other hand, traditional marketing generally involves the use of traditional marketing methods. Flyers, banners, and the like are often used in traditional marketing. People who rely on traditional marketing value the importance of the personal touch in the business. It is indeed effective in the improvement of the business but often gradually sets in because of the many constraints set upon traditional marketing.

Marketers should, however, take into consideration the time and effort that traditional marketing demands. People have to spend a lot of money on promotional materials and you have to become physically involved in attracting prospects for your business. Unfortunately, less and less people actually give their attention to such things because of their busy schedule. Peopel nowadays rely on the internet as their source of information

In-arguably, traditional marketing is a time-tested marketing method. However, the developments and innovations brought by technology can open brighter opportunities and widen horizons for profit. Internet marketing allows you to reach out to a wide target audience without having to pay a lot. With online marketing, you are spared from the high costs of marketing tools such as banners and flyers while you are able to market your products across regions. Simply put, internet marketing is better than traditional marketing.

Successful Html Email Marketing Campaigns And Lotus Notes Issues

As the online world changed in the nineties from informational to commercial and highly competitive, marketers embraced the new technology and the need has arisen to send graphically appealing newsletters and marketing messages. You have only seconds to capture attention, and the right picture will grab quicker than the right copy, as they say, “a picture can be worth a thousand words”. Just ask your clients if they would use plain white paper, rather than letterhead, to send an offline message to prospects and customers.

Today, the vast majority of all email clients can render (that is, display) HTML emails fairly well. Notable exceptions are older versions of Lotus Notes and pre AOL pre version 6.0. So whereas a few years ago the answer to the question was rather complex, today it really comes down to message purpose, subscriber preference and multipart messaging. Studies show that roughly 95 percent of commercial messages sent today are sent as Multi-Part MIME.

Multi-part MIME is an older protocol that allows you to send both text and HTML versions of an e-mail in a single package, kind of like a sandwich. The recipient’s e-mail program then displays the HTML version, if it is capable of reading that, or the text version, if it is not.

MIME stands for Multipurpose Internet Mail Extensions and is an internet standard for the format of e-mail. Virtually all human written Internet e-mail and a fairly large proportion of automated e-mail is transmitted via SMTP MIME format. SMTP stands for Simple Mail Transfer Protocol and if nothing else, you’ll learn a few more acronyms if you stick around. Internet e-mail is so closely associated with the SMTP and MIME standards that it is sometimes called SMTP/MIME e-mail.

Folks, while nobody can really agree on numbers and stats, we all agree on this: HTML Email Doesn’t Work Properly for Millions of Recipients.

HTML email breaks in a wide variety of email inboxes. This isn’t due to your creative abilities or lack of HTML knowledge – it’s due to the fact that the email client your recipient views your email in routinely breaks your message.

I feel like this is worth defining, as I know a lot of people get very scared when we talk about clients and servers, but will not admit it. An email client (some “big picture” folks also call it Mail User Agent) is nothing but a computer program that is used to read and send e-mail, such as Outlook, Lotus Notes, Thunderbird, etc. A mail server (also called a Mail Transfer Agent or MTA, or a mail exchange server) is a computer program that transfers electronic mail messages from one computer to another. Most of the time, since nobody has time to learn all the acronyms and terminology coined by those “big picture” people, we are used to know a mail server as the entire contraption (wires and all) that runs the program.

Depending on the email system, your HTML images may be blocked so recipients see a blank white box and/or your live hotlinks may not work properly. AOL 9.0, Outlook 2003, and Gmail are most infamous for blocking and/or breaking HTML, “for security reasons”.

Another big offender for not letting HTML through is Mel, the guy that works in the corporate IT department. Many corporations have IT departments who can’t wait for the day when all attachments and all HTML emails are eradicated. That is because in their world, anything that is not pure text is spam, virii, worms, trojans, spyware, adware, pure evil(ware) that makes mailboxes grow and users growl. As a consequence, most of those cubicle inhabitants – the end users – who have to sign a hundred page policy before they start getting busy on those corporate e-memos, are unable to view and/or send HTML messages, whether the feature is turned off at a server level, or on their computers.

Everything else aside, there is no bigger offender here on Earth than Lotus Notes. Lotus Notes is notorious for its refusal to handle Multi-Part MIME the same way the rest of the civilized world does.

For your amusement, here is a definition of Lotus Notes that was created by one of those “big picture” executives: “Lotus Notes is a commercial workflow and groupware software package that also provides application developers an environment for quickly creating cross- platform client/server applications”. Still with me? Don’t be scared. For the purposes of this article, Lotus Notes is an email client. Ok?

If you work for a company that uses Lotus Notes as the email system, don’t even think about sending newsletters other than in text form from it. Besides the fact that as a general rule, I always recommend to marketers the use of a professional permission based email marketing service, in the Lotus Notes case you just have to.

If you communicate to the B2B market, particularly large professional services firms, large lawfirms, many Global 2000 companies, HTML email compatibility will be a thorn in your side, as a lot of these companies use Lotus Notes.

The issues include:

– Older versions of Lotus Notes (under R5) convert HTML emails to a Lotus Notes Rich Text format. Lotus Notes versions under R5 also do not recognize Multi-Part MIME messages (HTML and text combined in a single email).

– Some companies may be deploying later versions of the Lotus Notes client, i.e., R6, but using an older version of Lotus Notes/Domino server such as 4.6. In this example, the recipient’s email client would also render an HTML message incorrectly.

So for a recipient to view a properly rendered HTML email, a company must use both the Lotus Notes client and server of R5 and above.

Here are some quick tips you can take if you have a significant Lotus Notes subscriber base:

1. Include a link at the top of HTML emails named “View Web Version” or something similar. The link sends recipients to a web hosted HTML version of the email (either on the email technology provider’s server or the sender’s server).

2. Also include an “Update Preferences” link and provide a web site update form that then enables recipients to choose to receive Text rather than HTML.

3. Create complete Text versions for those who prefer not to receive HTML or cannot view HTML.

4. On opt-in forms, include an option to receive a Text version and potentially list tips (i.e., “If you are using Lotus Notes versions below R5, select Text”).

In conclusion, I will say it again: Folks, don’t try this at home. Instead, always outsource email marketing to one of the many professional services. Advantages are: No blacklists and established relations with the major ISPs, ensuring maximum deliverability (plus, you don’t want to be called a spammer and banned from everywhere). They also make it easy to create, send, and track permission-based email, have advanced reporting, message scheduling, the ability to create unlimited lists, bounce back handling (extremely important), subscription management, newsletter templates and many other major industry-standard features. The service I use for my company can be tried free for 15 days, here: http://www.bsleek.com/emailmarketing/

Click Fraud:clearpath Technology

The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money. Click fraud, in essence, is any kind of fraud involving repeatedly clicking on advertising with a malicious intention. There are different types of click fraud, but this problem has driven up advertising costs and generally cost merchants hundreds, thousands, or even hundreds of thousands of dollars more than they should be paying in click costs.

One example of click fraud is a way to cheat the competition. In this scheme, a company or individual will pay groups of people, usually foreigners, to click on certain ads all day for a set amount of money. This drives up advertising costs for the company whose ad is being clicked, thus harming their bottom line. None of the parties who are committing the click fraud intend to buy the products sold on the website whose ad they are clicking.

Another example of click fraud is dummy sites created for the sole purpose of creating phony clicks. By creating a site that posts pay per click advertising from publishers like Google’s AdWords, creators of these dummy sites hope to drive up profits by increasing the number of clicks that appear on their sites. One way to do this is to click these links themselves, though most publishers have provisions in place to hopefully eliminate this kind of fraud. Another way would be to pay someone else, preferably someone overseas, to do the clicking.

There is simply not enough information to determine how common or how costly click fraud is because hard numbers are hard to obtain. Plus, determining which clicks are frauds and which are real can be a real problem for the publishers of advertising. Click fraud may constitute up to 20% of the PPC market, which drives up costs for advertisers. The problem is that PPC advertising works too well for some companies to give up on PPC as part of their marketing plan. While Google and Yahoo! both claim on to be vigilant in their search for click fraud, plenty of instances go unnoticed and slip through the cracks.

The potential for PPC fraud shouldn’t be a deal breaker for most advertisers. The best way to keep from falling prey to PPC fraud is to be aware of the issue and exercise caution and vigilance. The following guidelines will help prevent PPC fraud from unnecessarily draining an advertising budget.

• Use only search engine PPC providers. Search engine providers are particularly effective at identifying fraudulent activity, especially since these sites go to great lengths to monitor for and prevent click fraud.

• Vigilance in tracking results can also help identify problems. Watch the numbers closely, especially at the beginning of the campaign, and notify the PPC provider immediately if the ad begins receiving an unusually high number of clicks – especially clicks that do not lead to a sale.

• Set a daily, weekly, or monthly ad budget with the PPC provider. When the budget is exhausted for that time period, the ad should be removed. This will prevent a website’s entire operating budget from being drained by click fraud.

Aside from click fraud, other challenges to PPC advertising strategies include the cost and longevity of a PPC campaign. Some keywords are extremely popular and thus competitive. Competitive keywords tend to cost more per click and can quickly drive up advertising costs. Longevity is another issue. Unlike SEO techniques, which will improve a site’s volume of traffic for years, a PPC campaign is only a viable source of traffic as long as the site continues to pay for the campaign. When a website decides to end a PPC campaign, the traffic from the campaign will stop.